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September Meeting –
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June Webinar
June 24, 2020 @ 10:00 am - 11:30 am EDT
SAVE THE DATE
Direct Mail – Revise your strategy to drive results in 2020
Industry experts will share how to revise your direct mail strategy to be relevant in 2020.
Businesses across all verticals will need to communicate differently to win new customers.
As companies have had to modify many processes to engage with customers, direct mail is a critical platform for lead generation and sales. Direct mail programs will produce results if the messages and offers are relevant and empathetic to consumer needs.
Industry experts will share how to revise your direct mail strategy to be relevant in 2020.
Businesses across all verticals will need to communicate differently to win new customers. We will share ideas to assist your customers in leveraging the power of effective direct mail strategies to support their goals for 2020.
Lois Ritarossi is the President of High Rock Strategies, an independent management consulting firm focused on sales and marketing strategies, and business growth for firms in the print, mail and communication sectors. Lois brings her clients a cross-functional skillset and strategic thinking, with disciplines in business strategy, sales process, sales training, marketing, software implementation, inkjet transformation, and workflow optimization.
Judith Antisdel is the owner and founder of AT Direct – a full-service marketing and mail/print provider for 30 years. She has also been a National Industry Vice-Chair for the Postal Customer Council Advisory Committee since 2016.
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